What would you say if I told you nearly 1 in 2 Canadians will be diagnosed with cancer in their lifetime? That’s half of your loved ones, half of your colleagues at work, half of your neighbours.
1 in 2 is the new reality for us, and it’s frightening.
At Princess Margaret Cancer Centre we deal with sobering statistics every day. But there is hope. Our team of cancer experts offer real hope. Our world-leading clinical trials program offers real hope. Our team of 72 highly skilled surgeons offer real hope. We have one of the most advanced and largest radiation treatment program in the world. Our team is also advancing supportive care to improve patient’s quality of life. We also take pride in sharing our advances with other cancer centres in the country and around the world.
We feel that hope every time a person walks out of the Cancer Centre with uplifting news that they are cancer free. We also feel it when someone lives longer and their quality of live is improved.
This real hope is the result of the hard work of our cancer experts with the support of our community.
We are inspired by our patients who challenge us to push hard to fund important discovery research and innovative cancer care.
When we face staggering statistics like 1 in 2, there is fear but remember there is also real hope at The Princess Margaret. This is an issue which affects all Canadians. I hope this can be the start of a conversation which we can all engage in.
Please donate and help us transform cancer care for Canadians. #1in2
Many questions about how The Princess Margaret has raised over $1 Billion for cancer research. The answer is found in three words. Clarity + Unity + Simplicity. Our Creed represents CLARITY of purpose “To Conquer Cancer In Our Lifetime at one of the world’s top 5 cancer research centres”. Our culture is award-winning (three times named as one of Canada’s Top 10 Most Admired Corporate Cultures) and brings UNITY of action. Our courage is derived from the SIMPLICITY of our daily work to measurably improve outcomes for the 1 in 2 Canadians who will be diagnosed with cancer in their lifetime. CLARITY + UNITY + SIMPLICITY are the driving principles behind our success as a fundraising organization that has raised over $1 Billion in support of one of the world’s great cancer centres. Passion Capital is the result of this Clarity + Unity + Simplicity.
Every organization is challenged to “tell its story”. This includes the private sector as well as the not-for-profit space. With the disruptive forces changing the face of traditional media, it is vital that every company form its own small “media company”. With the social media platforms and the low cost video and editing technology, even the smallest organizations can publish and promote their important messages to their community. At The Princess Margaret Cancer Foundation we are fortunate to have our own “newsroom” staffed by brilliant former journalists and media producers. They tell our stories from the perspective of patients, doctors and researchers. Cancer is a complicated and difficult subject to talk about but with 50% of Canadians facing a cancer diagnosis in their lifetime, it’s important to get the word out. Every company, cause, and organization has a story and these stories need to be told with focus and impact. The social media platforms and ability to produce rich media make this possible. It’s also a great place for all of those talented people in the media who have been downsized or replaced to find new places to use their skills and their passion. Our “newsroom” is our own media company within The Princess Margaret Cancer Foundation. The fact we own 4 of the top 30 peer-to-peer fundraising brands and the 2 largest charitable lotteries in Canada plus raise over $100 million in net fundraising annually, is a testament to our talented storytellers.
It’s been 20 years since I started as the General Manager of the Disney Stores North America, based in Glendale, California. I quickly learned how and why Disney is unmatched in customer service and what they call “guest experience”. Walt Disney was the essence of creative genius and Passion Capital at work. I learned Mickey is never wrong, Tigger is never out of energy, and the magic of Disney never grows old. Grateful for my time at Disney.
Building brands is dead. Building movements is what it’s all about today. Bringing people together around “their authentic passion” is what inspires a movement. So does impact and change. The Princess Margaret Cancer Foundation is extraordinarily grateful to the 250,000+ passionate donors who support our movement – To Conquer Cancer In Our Lifetime. The PMCF are fortunate to have developed 4 of the top 30 peer-to-peer fundraising movements in Canada. The link to the article is below. The #1 peer-to-peer fundraising in Canada is the Ride to Conquer Cancer which we share with B.C., Alberta and Quebec. It takes Passion Capital to build a movement and even more passion to sustain it over many years. OneWalk to Conquer Cancer is going into its 15th year and the Ride just celebrated its 10th year with a record $20.5 million raised. Brands are old news and old thinking. Movements which can be sustained and built over years is the new model. Thanks to our army of donors and volunteers and supporters. The Princess Margaret would not be one of the world’s top 5 cancer research centres without your support!
The recent IPSOS poll which attempted to find “What Defines Canada”, found little or no consensus among Canadians. I see this as both a problem and an opportunity. Every country needs a commonly-held and deeply-felt set of shared values and beliefs which I call a creed statement. Your creed is what you believe. The IPSOS research found that Canadians are all over the map on what defines Canada. We all agree celebrating Canada’s 150 is a good idea. We think Canadian beer is among the best in the world. But, very little of substance comes through in this research about what unifies or defines our beliefs. Canada has a disproportionate number of great writers and poets who need to be engaged to help us see what our unique creed is. I know Canada has a deeply-felt and unique creed, but no one has yet captured it on a single piece of paper. Passion Capital starts with a “creed”. Canada needs a one-page creed statement! Here’s a link to the article and the research from IPSOS.
New research indicates nearly 50% of Canadians will be diagnosed with cancer in their lifetime. This is a frightening statistic about a terrible disease. Cancer is a highly disruptive disease which evolves, mutates, hides, and recurs without warning and often with little predictability. The people researching and treating cancer need to be as disruptive in their thinking as this disease is. Disruption has occurred in many sectors and in all geographies. Disruption is urgently required as we confront cancer. I joined The Princess Margaret Cancer Foundation in 2003 and during my watch the PMCF has raised $1.2 billion in net fundraising. The PMCF has been productively disruptive in our fundraising techniques, but we also fund productively disruptive researchers like Dr. Tak Mak and clinician scientists like Dr. Jon Irish. New technologies in genomics, robotics, and A.I. are already transforming and disrupting past practices for targeting and treating cancer. Sean Parker of Facebook and Napster fame has been a public advocate of disruptive thinking in areas like immunotherapy where he has written massive and generous cheques to support transformational research. Indeed, the “hacking culture” and rapid innovation of Silicon Valley is urgently needed as we confront cancer. True disruption rarely occurs from the existing leaders or organizations which are viewed as leaders. True disruption usually comes from outside the sector or organization. Think of Tesla, Amazon, Uber, AirBNB and dozens of others. When you support the passion capital of PMCF to Conquer Cancer In Our Lifetime, you are supporting the disruptive thinking found in one of the world’s top 5 cancer research centres. Princess Margaret is on the front line and embraces transformational thinking and disruptive medicine and technologies to improve patient outcomes for cancer patients across Canada and around the world. Here’s to the disruptors and the transformational leaders who lead the way in genomics, robotics, A.I. and the important new world of disrupting cancer.