About Paul Alofs

President and CEO, The Princess Margaret Cancer Foundation. Author of the National Best Seller,  Passion Capital: The Worlds Most Valuable Asset.

Paul Alofs is an award-winning senior executive who has achieved extraordinary success in the retail, entertainment, Internet, marketing services, and social enterprise sectors. His business background led him to ask the provocative question “What is the world’s most valuable asset?” The answer resulted in his groundbreaking and best selling book, Passion Capital: The Worlds Most Valuable Asset.

As an innovative business leader, Paul ushers in a whole new way of thinking about the very definition of success.

After graduating from the University of Windsor in his hometown, Paul joined Colgate-Palmolive Canada in 1978. He obtained his MBA from York University in Toronto, then worked with a marketing firm called the Marketing & Promotion Group. The University of Windsor honored Paul in 2002 with the Alumni Award of Merit, and again in 2007, when he was awarded an Honorary Ph.D of Humanities. He also received the Bryden Alumni Award from York University in 2007.

Paul always had a passion for music. In 1989, he was named President of HMV Music Stores Canada; during his tenure there he increased the company’s annual revenue from $30 million to over $200 million. With Paul at the helm, HMV was voted Music Retailer of the Year for six consecutive years by the Canadian Music Industry, Innovative Retailer of the Year by The Retail Council of Canada, Top Performer within the HMV Group International Companies and recognized with The Canadian Best Store Design Award. In 1995 he joined BMG Music Canada as president, and Alofs was named Music Industry Executive of the Year in 1996. Passion Capital begins with the story of Alice Cooper on the roof of an HMV store.

After accepting an executive position with the Walt Disney Company, Paul relocated to southern California and oversaw 500 Disney Stores and 15,000 employees throughout North America. He built the $100 million dollar bean bag plush business for the company and delivered a record fiscal year in 1998. Paul served on the Disney International Leadership Task Force and was chosen by Michael Eisner as one of 20 senior executives to attend Disney Dimensions.

He left Disney to contribute to the entrepreneurial internet start up of MP3.com launching a successful US $400 million IPO. After selling his MP3.com shares in November 1999, he became a private investor, and not-for-profit volunteer. He has served as board member for many organizations including Covenant House in Los Angeles and Toronto, Equitable Trust, International Cancer Foundation Geneva and Ozmosis Research. Paul was named one of Canada’s Top 40 Under 40 business leaders in 1995, and in 2005, was voted one of the ‘Best of the Best’ by his fellow Top 40 alumni. He has received the Outstanding Progress and Achievement Award from the Schulich School of Business at York University

Since 2003, Paul has led The Princess Margaret Cancer Foundation helping to raise $1 Billion dollars for one of the world’s top 5 cancer research centres. It has been said that his revolutionary approach to the business of fundraising has transformed The Princess Margaret, generating great results in the process. He is a leader who has embraced new models of giving and cancer patients worldwide are reaping the benefits. In 2010, PMHF was recognized as one of Canada’s Ten Most Admired Corporate Cultures. Conquering cancer is his personal passion and he envisions a cure In Our Lifetime.

Passion Capital is in its fourth printing, is available in e-book, hardcover and paperback.  Paul speaks across North America on the power and promise of investing your “Passion Capital”.

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