Yesterday, I gave a keynote speech at the Companies & Causes conference in Toronto. I led off my talk with what I view as the “golden rule” of Passion Capital. Here it is: “Run your business like a cause, and run your cause like a business”. I love the traditional definition of the golden rule “Do Unto Others as You Would Have Them Do Unto You”, but having spent 28 years as the CEO or GM of a private sector company, or a not-for-profit, I believe my golden rule truly “RULES”. This is why it’s so valuable to have people with private sector experience working in the not-for-profit world and conversely, having people in the private sector with not-for-profit experience. The best of both worlds awaits those who understand this new golden rule of Passion Capital.