Many questions about how The Princess Margaret has raised over $1 Billion for cancer research. The answer is found in three words. Clarity + Unity + Simplicity. Our Creed represents CLARITY of purpose “To Conquer Cancer In Our Lifetime at one of the world’s top 5 cancer research centres”. Our culture is award-winning (three times named as one of Canada’s Top 10 Most Admired Corporate Cultures) and brings UNITY of action. Our courage is derived from the SIMPLICITY of our daily work to measurably improve outcomes for the 1 in 2 Canadians who will be diagnosed with cancer in their lifetime. CLARITY + UNITY + SIMPLICITY are the driving principles behind our success as a fundraising organization that has raised over $1 Billion in support of one of the world’s great cancer centres. Passion Capital is the result of this Clarity + Unity + Simplicity.