The recent IPSOS poll which attempted to find “What Defines Canada”, found little or no consensus among Canadians. I see this as both a problem and an opportunity. Every country needs a commonly-held and deeply-felt set of shared values and beliefs which I call a creed statement. Your creed is what you believe. The IPSOS research found that Canadians are all over the map on what defines Canada. We all agree celebrating Canada’s 150 is a good idea. We think Canadian beer is among the best in the world. But, very little of substance comes through in this research about what unifies or defines our beliefs. Canada has a disproportionate number of great writers and poets who need to be engaged to help us see what our unique creed is. I know Canada has a deeply-felt and unique creed, but no one has yet captured it on a single piece of paper. Passion Capital starts with a “creed”. Canada needs a one-page creed statement! Here’s a link to the article and the research from IPSOS.