Building Movements NOT Brands

In business, in politics, in not-for-profits, brands are dead. Movements have replaced or will replace old school brands. Great example is the NFL (brand in decline) and E-Sports (growing movement).
The NFL brand is in long term decline while E-Sports are a growing movement. Brands are dying and being replaced by movements or causes driven by authentic passion and engagement.

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Bup2p-2ilding brands is dead.  Building movements is what it’s all about today.  Bringing people together around “their authentic passion” is what inspires a movement.  So does impact and change.  The Princess Margaret Cancer Foundation is extraordinarily grateful to the 250,000+ passionate donors who support our movement – To Conquer Cancer In Our Lifetime.  The PMCF are fortunate to have developed 4 of the top 30 peer-to-peer fundraising movements in Canada.  The link to the article is below.  The #1 peer-to-peer fundraising in Canada is the Ride to Conquer Cancer which we share with B.C., Alberta and Quebec.  It takes Passion Capital to build a movement and even more passion to sustain it over many years.  OneWalk to Conquer Cancer is going into its 15th year and the Ride just celebrated its 10th year with a record $20.5 million raised.  Brands are old news and old thinking. …

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Run Your Business Like a Cause, and Your Cause Like a Business

“Run your cause like a business and your business like a cause”. True Passion for a cause or a business is the only path to sustainable success!

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Golden RuleYesterday, I gave a keynote speech at the Companies & Causes conference in Toronto.  I led off my talk with what I view as the “golden rule” of Passion Capital.  Here it is: “Run your business like a cause, and run your cause like a business”.  I love the traditional definition of the golden rule “Do Unto Others as You Would Have Them Do Unto You”, but having spent 28 years as the CEO or GM of a private sector company, or a not-for-profit, I believe my golden rule truly “RULES”.  This is why it’s so valuable to have people with private sector experience working in the not-for-profit world and conversely, having people in the private sector with not-for-profit experience.  The best of both worlds awaits those who understand this new golden rule of Passion Capital.

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1 in 2 is the new reality for us, and it’s frightening

1 in 2 of us face a cancer diagnosis in our lifetime. My Dad, Omer Alofs, just passed away from cancer. So both my parents died from cancer. Canada needs a national strategy to deal with the crisis that is cancer.

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What would you say if I told you nearly 1 in 2 Canadians will be diagnosed with cancer in their lifetime? That’s half of your loved ones, half of your colleagues at work, half of your neighbours.

1 in 2 is the new reality for us, and it’s frightening.

At Princess Margaret Cancer Centre we deal with sobering statistics every day. But there is hope. Our team of cancer experts offer real hope. Our world-leading clinical trials program offers real hope. Our team of 72 highly skilled surgeons offer real hope. We have one of the most advanced and largest radiation treatment program in the world. Our team is also advancing supportive care to improve patient’s quality of life. We also take pride in sharing our advances with other cancer centres in the country and around the world.

We feel that hope every time a person walks out of…

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Hope Fuels Passion Capital

Hope is the light that shines through the darkness. Hope is a gift. May you be hopeful and full of hope in 2019!

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Paul_hope_signHope is an incredibly powerful and valuable emotion.  Being hopeful is a gift like gratitude and friendship.  Hope helps fuel and sustain our Passion Capital.  Hope you are filled with “hope” this holiday season and through 2018.  Because Passion Capital is the world’s most valuable asset and it is fueled in part by Hope.

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Speechless!

My “Job Jar” as CEO of Princess Margaret Cancer Foundation had just 1 job listed….to raise $1 billion for cancer research. Thanks to extraordinary donors and staff MISSION COMPLETE! Nothing but gratitude!

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I opened my Globe and Mail Globe Adthis morning and I was literally speechless!  Inside the front section was a full-page thank you ad with a nearly life-size photo of me.  I spilled my coffee and was totally surprised by this wonderful and thoughtful tribute.  The PMCF has raised $1.2 billion during my watch and our staff and donor community are the best of the best!  I am honoured and totally thrilled to have had the opportunity to serve this cause To Conquer Cancer In Our Lifetime.  The Princess Margaret has evolved into one of the world’s top 5 cancer research centres and is having transformational impact on the leading cause of death in North America.  Speaking of The Globe, have a look in the November 28th issue of The Globe for our Transformers Technology magazine.

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A Farewell Tribute to Remember

It was 1 year ago that Emmanuelle Gattuso + Steve Bear and Princess Margaret supporters hosted an extraordinary tribute event as I stepped down from my CEO position after 14 years and $1.2 billion raised. Bobblehead Paul!!!

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OnBobblehead Monday night, I was honoured when 250 of our best supporters of The Princess Margaret gathered for a retirement tribute for me.  It was one of the great nights of my life to be surrounded by leaders in the field of cancer care, research and philanthropy.  The speeches were from the heart and the three short videos captured the 14 years I have spent leading the PMCF brilliantly.  Here is a link to the videos if you want to have a look.  Also, the photo is of the Bobble Head Paul which was given as a gift to each one of the guests.  Celebrating the incredible spirit of generosity from our community which has led to us raising $1.215 billion in net fundraising with so many incredible supporters was both inspired and inspirational.  Special thanks to the Co-Chairs of the evening, Emmanuelle Gattuso and Steve Bear.  Also a very…

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My Mom Died of Cancer 15 Years Ago

Nov. 2, 2002 is the 16th anniversary of my Mom’s passing from cancer. Rest in Peace Mom. We all miss you and are inspired by you daily!

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Paul and Pat Alofs

On November 2, 2002, my mom Pat Alofs, passed away from cancer after a long and courageous struggle with this disease.  I have been at The Princess Margaret Cancer Foundation for 14 years and have seen remarkable progress in diagnosing and treating cancer.  Still, 1 in 2 Canadians will be diagnosed with cancer in their lifetime and about 25% of Canadians will die from this disease.  That’s the frightening news, but there is also some hopeful news.  In 1970, 25% of cancer patients survived for 10 years or more.  Now, 50% of cancer patients survive for 10 years or more.  Precision medicine or personalized cancer medicine is at the forefront of the new genomic strategies for both detecting and treating many forms of cancer.  Canada does not have a national strategy to deliver on the promise of precision medicine, but it does have the powerful and globally important leadership of…

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